Branding Basics: What You Need To Have For Your Business

Branding has become a misunderstood buzzword in the online world. People equate branding basics to the look of their business: their logo, colors, font choices. The truth is that branding is so much deeper than that.

So that begs the question, what is branding and why do you need it for your business?

Your Values

The foundation of your branding is the values that you hold within your business. What are you helping people with? What do you believe in in your heart of hearts?

Why you need it:
In the end, your brand needs to stand for something to be memorable. For Jana Works, we believe in using traditional business theories with a modern twist. We want to make sure that whatever decision we make in regards to our company reflects this way of thinking. It’s what we want to be known for.

When people see your business, it’s your values that you want them to remember about you. Your values are what make people trust you and want to work with you.

Your Niche

Your niche is the group of people that your brand is targeting. They are your tribe, your people, your ideal clients. Niching down can be a scary concept when you are building out a brand (we talked about it here), but it is a necessary step in building a solid brand identity.

Why you need it:
Identifying a niche helps you narrow down your messaging and establish yourself as an authority. Just like your values, you need to think about what you want your business to be known for. Aligning your business with a niche sets you up to be the best for that group of people.

Branding Basics, Tips, Niche, Logo

Your Voice

Your voice is the way that you communicate with your audience and it says a lot about your brand. Is your brand more casual or formal? Trendy or sophisticated?

Why you need it:
Establishing a voice for your brand creates a foundation for consistency across your messaging. Not to mention, it gives your brand some character! Having a unique voice will make your brand memorable in the eyes of your niche and shows your passion.

Your Look

The look of your brand is what most people think of when you talk about the branding basics. Your look includes your logo, fonts, colors, and any patterns that you tie to your business. The visuals that you create for your business should tie in all of the other aspects written about in this article.

In essence, it is a visual representation of who you are as a business. You should be thinking about your target audience when you are choosing everything from your colors to your fonts to your logos. It’s not necessarily what you like (although it does represent you as a business owner), it’s what will resonate with your ideal clients.

Branding Basics, Tips, Niche, Logo

Why you need it:
You need a cohesive brand look so that you are recognizable. Having designated brand assets that you use can help people spot you out of a lineup of Facebook updates and Instagram posts and give people an idea of what you’re all about.

Your branding is the foundation of your business. It’s what people will think of when they think of you. So while your look might help people pick you out of a crowd, your values are what will make people want to work with you.

All aspects of your brand are important and they all help to solidify your business as an authority in your field.

Have more questions on branding? Come ask them in our Facebook Group!


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